Start with a permanent public URL
Your privacy policy should live on a stable URL that returns HTTP 200 without login, popups, blocking scripts, or redirects to a document viewer. App reviewers, crawlers, AI answer engines, and ad networks all need the same thing: an easy-to-fetch HTML page.
Make the page machine-readable
- Use one H1 that matches the policy topic
- Add a clear meta description
- Set a self-referencing canonical URL
- Expose date modified
- Use Organization, WebPage, or PrivacyPolicy structured data where appropriate
- Link to related compliance guides from the page body or footer
Write for intent, not keyword stuffing
Modern SEO rewards relevance and structure. Answer the exact compliance question, then support it with examples, definitions, and next steps. Repeating "privacy policy" twenty times does less than one section that clearly explains what data the product collects and why.