Why e-commerce policies are different
You collect more sensitive data than a content site: shipping addresses, partial payment details, purchase history, and customer service messages. You also feed marketing pixels (Meta, Google Ads, TikTok) with conversion events. Your policy needs to disclose both — without leaking PCI data, since payment-card numbers should never reach your servers.
Marketing pixels covered
- Meta Pixel and Conversions API (CAPI)
- Google Ads conversion tracking and Enhanced Conversions
- TikTok Pixel and Events API
- Pinterest Tag
- Snap Pixel
- Klaviyo, Omnisend email tracking