CCPA vs CPRA — what changed
The California Privacy Rights Act (CPRA) took effect on 1 January 2023 and amended the original CCPA. The big additions: the new category of sensitive personal information, a "Right to Limit" disclosure for that category, the "Do Not Sell or Share My Personal Information" link (sharing now covers cross-context behavioural advertising), and a 12-month data inventory requirement. The generator emits all four.
The "Do Not Sell or Share" link
If you serve programmatic ads, run Meta Pixel, or pass conversion data to ad networks via cookie or device ID, you are "sharing" personal information under CPRA. Your privacy policy and your homepage footer must carry a link titled "Do Not Sell or Share My Personal Information" or "Your Privacy Choices". The generator outputs a section explaining the link and a footer snippet you can paste into your site.
Categories of personal information
CCPA defines eleven categories (identifiers, customer records, characteristics, commercial info, biometric data, internet activity, geolocation, sensory data, professional info, education info, inferences). The generator maps each item you collect to the correct category and lists them in the standard table format Californian regulators expect.